Feature 1The Joy of Photography

—Take Your Passion for Photography to the Next Level

Since the age of film photography, the history of FUJIFILM has paralleled the path of the professional photographer. Our story is the endless pursuit of unparalleled photographic expression, and the X series was born. What is the meaning of a camera or photos in your life? Now you can hold the answer to explore the depths these questions. FUJIFILM X. It is the promise of unprecedented photographic pleasure.

Pursuit of Image Quality
—Commitment to Uncompromising Image Quality—

The high-quality FUJINON lens, the larger sensor, and the processor - each device is the product of our commitment to uncompromising quality in every detail. Each exploits the full potential of the other, achieving an optimum balance that enhances their total performance. This is the FUJIFILM way — a development approach that has produced breakthrough after breakthrough in image quality. FUJIFILM X. It is the promise of ultimate image quality.

Exploration of New Angles on Photography
—Subject Through the Viewfinder—

Experience photography with the viewfinder that incorporates the cutting edge of FUJIFILM technology! Through the viewfinder, your eye finds the freedom to compose your shot in a wide field of view and the luxury of a bright, clear view of the scene. Here is the pleasure of focusing on your subject, and the endless fascination of exploring the scene from every angle. FUJIFILM X Series. It is the promise of discovery of a new world through the viewfinder.

Quality & Operability
—The Joy of Sharing Every Moment with Your Camera—

The tactile pleasure whenever you hold it and operate the controls. The delight of its styling with a timeless attraction. Your growing attachment to this instrument every time you venture out together. These are qualities that cannot be measured, and the difference is the passion and experience of FUJIFILM. FUJIFILM X. It is the promise of a camera that transcends the definition of a photographic instrument and opens your senses to a world of possibilities.

Large APS-C X-Trans CMOS II Sensor

X-Trans CMOS II Sensor

OLPF-less architecture and the original pixel array are the keys to resolution rivaling a full-size sensor. Also the unique integration of phase detection pixels in the array contributes to the dramatic leap in AF speed.

Leading the way to the ultimate image quality.
APS-C 16M X-Trans CMOS II Sensor & EXR Processor II

The extreme resolution of FUJIFILM's bespoke APS-C 16M X-Trans CMOS II sensor with OLPF-less architecture. The clarity of the signal achieved by the optimization of every aspect of its processing circuitry. The enhanced image quality produced by the powerful EXR Processor II.

• 1: Microlenses
• 2: X-Trans Color Filter
• 3: L/R Light Interception Filter
• 4: Phase Detection Sensor / Green Filter Pixel
• 5: Photodiode

Advanced technology transfers the power of the lens into true-to-life photos.

X-Trans CMOS II incorporates an original color filter array with a highly random pattern, eliminating the need for an optical low-pass filter (OLPF). These filters are used in conventional systems to inhibit moiré at the expense of resolution. The X-Trans CMOS II array lets the sensor capture unfiltered light from the lens, achieving an unprecedented level of resolution.
In addition, utilizing the enhanced performance of the EXR Processor II, Lens Modulation Optimizer (LMO) factors are calculated to compensate for aberrations and diffraction blur that occur when light passes through the lens and then are applied to produce images with amazing sharpness.

• FUJIFILM X100
• New sensor (OLPF less) / New processor (LMO processing)
• FUJIFILM X100S

Vertical axis : MTF (Resolution)
Horizontal axis : Ip/mm (Spatial frequency)

Setting new standards in low noise performance
X-Trans CMOS II Sensor & EXR Processor II

In the X-Trans CMOS II sensor, the optimized circuits elevate the S/N ratio and produce a clean signal that is enhanced by the powerful new EXR Processor II for a further increase in image quality. The original signal processing of the X-Trans array featuring advanced noise separation technology combines with a newly developed noise reduction process that exploits the color differential to suppress chromatic blur, resulting in image quality far beyond its sensor size.

Vertical axis : S/N (dB)
Horizontal axis : ISO

Feature 3High Speed Auto Focus and Quick Response

Intelligent Hybrid Auto Focus

Auto-switching between phase detection and contrast AF.
New Intelligent Hybrid AF brings your scene into focus in only 0.08 sec*.

Equipped with both the super fast phase detection AF system, and contrast AF for accurate focusing in dark scenes, Intelligent Hybrid AF instantly switches to the optimal focusing system. Applying the fastest algorithm depending on the subject and scene, Intelligent Hybrid AF can bring your subject into focus in the blink of an eye — only 0.08 sec*. at its fastest speed so those priceless moments will never escape your lens.

EXR Processor II — Double the processing speed of the previous generation.

The image processing power of the newly developed EXR Processor II not only produces images with increased resolution and higher quality at higher speeds, but also accelerates operational responses. Adoption of a dual CPU and increased clock frequency elevate performance to about twice the processing speed of the previous generation processor**. These improvements also speed up operation, reducing start-up time to only approx. 0.5 sec***. Working in tandem with the high-speed signal readout of the X-Trans CMOS II sensor, the processor reduces the shooting interval to 0.5sec, and raises the maximum continuous shooting speed to 6fps.

High-Speed Continuous Shooting

Maximum High-Speed Continuous Shooting Speed of 6.0fps (max. 31 frames^*4) Shoot at a maximum burst speed of 6 frames per second at full 16-megapixel resolution to capture a series of exposures of moving subjects and other challenging photographic scenes and later select the best shot.

High Performance Mode

From instantaneous autofocusing in as fast as 0.08 sec*. to faster start-up, you can maximize the performance of the FUJIFILM X100S to its limits. Also after turning OFF the power, the FUJIFILM X100S enters a “sleep” mode (for a maximum of 24 minutes). Turn ON the power during this time, and the FUJIFILM X100S “wakes up” instantly, reducing the normal start-up time from about 0.9 sec. to approx. 0.5 sec. ready for you to frame and capture the moment.

Feature 4A Perfected Fusion of Optical and Electronic Viewfinder

The new Hybrid Viewfinder offers expanded freedom in the composition and enjoyment of photography in a range of challenging shooting conditions.

Hybrid Viewfinder

There's an indescribable pleasure that peering through a viewfinder provides. And now Fujifilm have taken this further with the launch of the newly developed Hybrid Viewfinder. Whether you're framing your shot through the Optical Viewfinder (OVF), or Electronic Viewfinder (EVF), your eye will not only see the subject and scene, but also a range of shooting data projected by an integrated high-definition LCD panel. This perfect marriage of intuitive analog operation and state-of-the-art digital functionality gives birth to the discovery of new dimensions of enjoyment behind the lens of the ultimate compact.

Instantly Switch between OVF and EVF

• Optical Viewfinder (OVF)
• Viewfinder Switch Lever
• Electronic Viewfinder (EVF)

When you want to view the subject with maximum clarity or keep shutter time lag to a minimum, the Optical Viewfinder (OVF) impresses with stunning optical quality. For confirmation of focus, exposure, white balance and depth of field while shooting the scene, just move the lever to Electronic Viewfinder (EVF). According to the demands of the shooting conditions and your creative inspiration, the FUJIFILM X100S empowers you with the capability to switch between two viewfinders.

Vivid Frame and Text Data Display Projected from the Built-in LCD

Using a conventional “bright frame” optical viewfinder configuration as a base, the FUJIFILM X100S has an integrated 2,360K-dot LCD panel to display shooting information. Compared with a conventional display that uses an illuminating window to bring in external light, this hybrid approach produces a crisply defined bright frame and sharp easy-to-read text information.

• Conventional Bright Frame Viewfinder
• FUJIFILM X100S's Hybrid Viewfinder

1. 1. Bright Frame
2. 2. Illuminating Window
3. 3. Prism
4. 4. Viewfinder Window with a fingerprint / grime-resistant coating
5. 5. Display Information
6. 6. LCD Panel
7. 7. Optical Image

Reverse Galilean Optical Clarity

Offering a comfortable horizontal apparent field of view (approx. 26°), the viewfinder 0.5x magnification is ideal for lens with a 35mm focal length (35mm format equivalent). Adoption of a high-precision prism, high-refractive glass and Super EBC coating, enhance enjoyment of a bright, clear optical image with minimal aberrations.

Amazing Clarity in both OVF and EVF

The unique viewfinder shutter controls the entry of light from the optical viewfinder. When it is open, your eye sees the precise clarity of an optical image. When it is closed, the sharp definition of the Live View projected from the LCD panel is displayed.

• OVF Configuration (Viewfinder Shutter is Open)
• EVF Configuration (Viewfinder Shutter is Closed)

1. 1. Viewfinder Shutter [Open]
2. 2. Half Mirror
3. 3. Eye
4. 4. LCD Panel (Information Display)
5. 5. Viewfinder Shutter [Closed]
6. 6. LCD Panel (Live View/Playback)

Optical Viewfinder (OVF)

Optical Image Clarity & Rich Information Display

Framing shots with the sharply defined bright frame projected by the LCD panel is a real pleasure. In addition, the freedom to customize the information displayed in the viewfinder lets you confirm key settings while you enjoy framing your shots.

1. 1. Exposure Compensation
2. 2. Depth of Field (DOF) Display
3. 3. Exposure Mode
4. 4. Shutter Speed
5. 5. Image Size / Image Quality Mode
6. 6. Shots Remaining

1. 7. AF Target Mark
2. 8. Shooting Range Frame (field of vision frame)
3. 9. Distance Index
4. 10. ISO Display
5. 11. Aperture

Histogram

Electronic Level

Focus Distance Index

Framing Guide

Automatically Adjust Frame and Information Display Brightness

Automatically adjusting multiple levels of display brightness according to ambient light conditions, the newly developed Hybrid Viewfinder delivers the crystal clarity of the optical image while optimizing the brightness of frame and information display for comfortable framing of every shot.

• Dark Scene
• Bright Scene

Power Control System: OVF Power Save Mode

If you turn this mode on when using the optical viewfinder, the power saving system is activated, doubling the maximum number of images per full charge from 330* in normal operation. It is ideal for getting the most out of your battery capacity and getting a few more valuable shots out of your charge.

• * Maximum shots from a fully charged NP-95 lithium battery pack, based on the CIPA test standard.

Electronic Viewfinder (EVF) - 100% Coverage 2,360K-dot of High Definition Quality

When using the EVF, you will enjoy 100% coverage on a sharp image display delivered by a 0.48-inch high-definition LCD delivering 2,360K-dot of resolution. From precision framing of macro shots with “Live View” to quick post-shot reviewing of your results, the EVF is ready with its vividly accurate display whenever you need it.

1. 1. Exposure Compensation
2. 2. Depth of Field (DOF) Display
3. 3. Exposure Mode
4. 4. Shutter Speed
5. 5. Shots Remaining

1. 6. Image Size / Image Quality Mode
2. 7. AF Target Mark
3. 8. Distance Index
4. 9. ISO Display
5. 10. Aperture

Check Depth-of-field and Focus

Check White Balance

Macro Photography

Check the Manual Focus with a Magnified View (MF FOCUS CHECK function)

Manual Focusing

• Out of focus
•  
• Correct focus

for more information

Focus Peak Highlight For pinpoint manual focusing

When manually adjusting focus, this function highlights high contrast areas of your subject for smoother and more accurate focusing.

Manual Focusing — Exactly the focus that you want

In the viewfinder, the distance index bar is displayed together with the depth of field scale and aperture value, providing helpful guides for focusing. For pinpoint precision in manual focus mode, just press the Command Dial and confirm sharpness with a 4x zoom view of the focus point. And at a touch of the AE/AF Lock button, you activate the built-in Focus Aid function for automatic focusing of the subject in the focus frame.