Canon has introduced its new PowerShot SX700 travel zoom, which features a 25-750mm equivalent F3.2-6.9 lens and the company's latest DIGIC 6 processor. While you're zoomed in tight, the camera's Zoom Framing Assist feature lets you quickly back out, recompose, and return to where you were. The SX700 also features manual exposure control, Wi-Fi with NFC, and 1080/60p video.The 30x optical zoom PowerShot SX700 HS camera combines a 16.1 Megapixel High-Sensitivity CMOS sensor and the DIGIC 6 Image Processor to create the Canon HS SYSTEM –allowing for excellent low-light performance. With Canon’s Intelligent IS, the PowerShot SX700 HS camera automatically chooses from various settings to help optimize image stabilization for the shooting condition.

The Wi-Fi® connectivity options in the PowerShot SX700 HS camera allows users to easily share beautiful images online with family and friends. Using the Mobile Device Connect Button, users can connect to a compatible smartphone, a compatible tablet or a Wi-Fi enabled computer. Connection to the computer is easily done using Canon iMAGE GATEWAY through the cloud2. For easy Wi-Fi connectivity, built-in NFCTM allows quick and simple pairing to compatible AndroidTM devices. With NFC, users press the Mobile Device Connect Button and tap their NFC-enabled Android device to the PowerShot SX700 HS camera to send images from the camera to their compatible smartphone with ease. For even more convenience, photographers can control the camera remotely via the free Canon Camera Window app3 from virtually anywhere with their compatible iOS® or Android device3. After composing the image, the photographer controls the shutter from their compatible smartphone, so that the photographer can be included in the shot.

Zoom Framing Assist Auto has been enhanced to make it easier to keep a subject that is at a far distance in the frame of view. The camera also records high-quality 1080p/60p Full HD video through a dedicated movie button. The Hybrid AUTO mode allows users to record up-to four seconds of video every time a still image is taken, and then automatically joins the clips and pictures into a video that captures the essence of a vacation, an important event, or any time you are shooting many shots in a day. Hybrid Auto automatically recognizes the scene and optimizes camera settings to capture the highest possible image quality to create a great looking highlight reel in 720p HD video.

The PowerShot SX700 HS camera also features Creative Shot mode. Creative Shot mode is an easy yet powerful tool to add artistic effects to photos. In Creative Shot mode, users compose a shot and the camera analyzes the photo to apply a series of artistic elements. Creative Shot mode includes four categories with 46 filters total. The four filter categories are: Retro, Monochrome, Special, and Natural. Before an image is captured, users choose one of the four filter types and Creative Shot will automatically render five different variations of the shot in different composition, color and lighting styles, delivering creative, new perspectives automatically while still maintaining the original image.