12X Optical Zoom, 24mm Wide AngleFrom up close or far away, preserve the moment exactly how you want to remember it. Capture a spectacular mural that takes up the entire side of a building—or a field of colourful wildflowers that seems to stretch for miles—with the 24mm wide-angle lens. When you can’t get physically closer to your subject, such as a windsurfer sailing across the sea, the 12X optical zoom lets you capture every sharp detail.

Soft flashNew parents will especially appreciate the WB50F Camera. Slim enough to slip into your packed diaper bag, it's capable of shooting high-quality images you just can’t get with a smartphone. It features Soft Flash so you can take beautiful portraits without fear of harming your baby’s eyes, and it captures clear shots of your child in action, even from a distance, thanks to optical image stabilisation and 12x optical zoom. Snap away, then share your cutest shots with one touch, via Tag & Go.

16M CCD SensorTiny sensors tend to lead to noisy pictures. The WB50F, however, comes equipped with a 16-megapixel CCD sensor that’s larger—1 / 2.3”, to be exact—than those found in most compact digital cameras. The results are vivid yet natural images, whether you’re shooting in a dimly lit room or outside on a sunny day.